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28 Sept 2023

The owners of Jaktia and Interjakt join forces to form the Burdock Outdoor Group.

Burdock Outdoor Group logo

Jaktia and Interjakt, two renowned names in the industry, are thrilled to announce their merger, resulting in the birth of the Burdock Outdoor Group. This strategic alliance signifies the union of capabilities, expertise, and shared values, creating a powerhouse dedicated to delivering unparalleled outdoor experiences.

This merger enables us to harness collective strengths and innovative solutions, ultimately benefitting our valued customers, franchisees, suppliers, and partners. The merger process will include the integration of various operational functions, with a focus on procurement, logistics, IT, marketing, and business development. As part of the Burdock Outdoor Group, we aim to empower franchisees with enhanced resources, deep industry expertise and abundant growth prospects.

The Burdock Outdoor Group embarks on this journey with a renewed commitment to quality, innovation, and an unwavering dedication to the outdoors. The merger highlights our shared vision to lead the way in the industry and create lasting memories for outdoor enthusiasts.

As a result of this merger, Burdock Outdoor Group consist of 170 retail units and a combined chain revenue of ~ 200 mln EUR.

For further information and updates, please visit our official website at www.burdockoutdoorgroup.com or contact info@burdockoutdoorgroup.com.